Pricing

Few decisions affect a company's bottom line more than pricing does - but effective pricing is too often seen as art rather than science. There is an enormous amount of data available to businesses today on the choices consumers make - but managements are only just beginning to convert that data into information which can 'inform' the pricing decision. We have worked in this area for several years on both market modelling and strategy, so have considerable expertise to bring to bear in this complex but crucial area.